Episodes

28 founders. The messy middle, on tape.

Unscripted conversations with early-stage founders across Australia, Southeast Asia, and the US. Each episode is one founder, still in the thick of it, answering the questions an early-stage investor would actually ask.

Will Bodewes — Founders In Motion episode 28 EP 28 Latest
Founders

The D1 Athlete Who Built a $100M Voice AI Company | Will Bodewes, Phonely (YC S24)

Will was an ultra endurance cyclist and a college skier whose final race got cancelled. He carried that chip into Phonely — voice AI that answers your phone — going from 30% of calls failing to a customer paying $78,000 a month.

Will Bodewes Phonely (YC S24)
Show notes
Shakeel Lala — Founders In Motion episode 27 EP 27

Shakeel Lala

Marloo

Shakeel quit his job, convinced one of Australia's largest VCs to back him with no business idea, ran 800 conversations with financial advisors over 9 months, then vibe-coded a demo the week before Australia's biggest financial advice conference. People tried to buy it on the spot. Marloo has since raised $10M and is live across 6 countries.

Nathan Yun — Founders In Motion episode 26 EP 26

Nathan Yun

Paire

Nathan Yun started a fashion brand with "the least sexy product, socks" after his ankle socks kept slipping on Covid walks. Five years later Paire hits an eight figure run rate, went viral on Shark Tank, and proved that boring products can build iconic brands.

Celeste Amadon — Founders In Motion episode 25 EP 25

Celeste Amadon

Known

Celeste was 21 when she walked into Forerunner Ventures. She raised her pre-seed in 8 days, her seed in 4 days, and fielded 12+ term sheets. Known has set up 1,500 curated dates in beta and hundreds of couples are now in relationships. Her thesis: today's apps are perversely incentivised to keep you single and paying.

Nam Nguyen — Founders In Motion episode 24 EP 24

Nam Nguyen

TruthSystems (YC S25)

Nam's co-founder was 19 years old. Law firms told them "come back in 5 years." They applied to YC four times. When they finally got in, their $4M round filled in 48 hours. TruthSystems is now the AI governance layer sitting inside law firms in real time.

Finnlay Morcombe — Founders In Motion episode 23 EP 23

Finnlay Morcombe

Fluency

At 25, Finnlay Morcombe built Fluency — a platform that maps how work actually happens in Fortune 500 organizations — raised 6 million from Accel within weeks of landing in the US, and hard pivoted into the product within one week of going to market.

Stephen Turban — Founders In Motion episode 22 EP 22

Stephen Turban

Lumiere Education

Stephen Turban started Lumiere because he wanted to quit his Harvard PhD but didn't know how — then his department screen-shared his face and gave him an ultimatum: the PhD or the company, not both.

Jevon Le Roux — Founders In Motion episode 21 EP 21

Jevon Le Roux

Keeyu

Jevon Le Roux ran retail brands like Surf Stitch and PE Nation before co-founding Keeyu — and he knew the product mattered when a customer, asked what she'd do without it, said "I just wouldn't come to work tomorrow."

Ethan Yong — Founders In Motion episode 20 EP 20

Ethan Yong

Umami Papi

Ethan Yong built Umami Papi from a tiny apartment and a Microsoft Paint logo into Australia's cult chili oil brand — and got into 150 Coles stores after a chance checkout conversation while buying salmon.

Andy Miller — Founders In Motion episode 19 EP 19

Andy Miller

Heaps Normal

Summer beer, winter launch, unknown brand, mid-pandemic, and non-alcoholic. Kitchen-kettle XPA brewed in longneck bottles. Robbie Williams on the cap table. $50M+ B Corp. Andy Miller on building Heaps Normal into Australia's biggest non-alc beer brand.

Alessia and Elia — Founders In Motion episode 18 EP 18

Alessia and Elia

VibeFlow (YC S25)

Alessia and Elia met in co-founder dating hell — Elia doing EF in Paris, Alessia trying the YC co-founder matching platform, connecting from apart (Paris and Sri Lanka) and complaining to each other every day about not finding the right match — until they asked why they weren't just brainstorming together. That became VibeFlow, a YC-backed startup helping non-technical founders build production-ready apps in no code.

Joe Zhou — Founders In Motion episode 17 EP 17

Joe Zhou

StrongRoom AI

Joe raised money to buy a startup out of administration — "the Theranos of Australia" — then inherited what he calls 1,000 problems overnight. This is what it's like to rebuild a company that already crashed.

Satya Tumati — Founders In Motion episode 16 EP 16

Satya Tumati

Socratix AI

Satya Tumati used to connect his laptop to a self-driving car and push code that moved a two-ton robot in real time. Now he's raised over $4 million to build AI co-workers for fraud and risk teams — and his first customer came from a completely cold message.

Hamish McKay — Founders In Motion episode 15 EP 15

Hamish McKay

Order Editing

Hamish McKay co-founded Order Editing, a Shopify app that gives online shoppers a "Grace period" to change their order after checkout — and hit a million in AR in the first year by building in public and refusing venture capital.

Jason Ma — Founders In Motion episode 14 EP 14

Jason Ma

Dyna Robotics

Jason Ma turned down offers to return to Google DeepMind, Nvidia and Meta to start Dyna Robotics — and just raised $120 million to build robots that fold napkins non-stop for 24 hours instead of chasing the humanoid dream.

Sam Richardson — Founders In Motion episode 13 EP 13

Sam Richardson

Butter

Sam moved cities six times and kept rebuilding his social life from scratch, so he built Butter — the app to hang out with new friends, now at 10,000 users and gearing up to launch across Australia.

Phung, Daniel and Hanson — Founders In Motion episode 12 EP 12

Phung, Daniel and Hanson

SipHRD

Phung, Daniel and Hanson spent two years building SipHRD — an Asian-flavoured alcohol brand — while juggling full-time jobs, four different launch dates, and 15 trial recipes. Their first product, a lychee vodka seltzer, sold out in 48 hours.

Vivek and John — Founders In Motion episode 11 EP 11

Vivek and John

Affil.ai (YC S24)

Vivek and John got into YC with an idea the partners disliked, then landed their first paying customer with no real product — John manually skim-reading documents at "absolute blitz breakneck speed" while telling the customer the AI worked great. They sold before they built.

Hung Bui — Founders In Motion episode 10 EP 10

Hung Bui

AIducation

Hung Bui's AIducation hit 40,000 users and entered 23,000 schools — but only after his first product flopped in the field and he had five months to rebuild it from scratch.

Floriye Elmazi — Founders In Motion episode 9 EP 9

Floriye Elmazi

Sisterwould

Floriye sold her car to start a hair care brand she didn't set out to build — and ended up shipping Sisterwould to Lindsay Lohan, Dua Lipa and Nicole Kidman, with Braille on every bottle.

Brian Pham — Founders In Motion episode 8 EP 8

Brian Pham

Litecard

Brian Pham built Litecard, a "wallet led marketing platform" that turns Apple and Google Wallet into a media channel for brands and retailers — and expanded it from Australia across Asia and into Europe. This is how he picked markets, killed technical friction, and learned to study the data faster.

Robert Huynh — Founders In Motion episode 7 EP 7

Robert Huynh

Nook / Reforge

Robert Huynh got Nook, his blue collar job marketplace in Vietnam, to 50,000 users and a $20 million valuation — then had to walk away. This is the story of how it started and how it fell apart.

Ben Wood — Founders In Motion episode 6 EP 6

Ben Wood

WipWrk

A designer turned founder, Ben Wood takes tents and backpacks that are past their use-by date and turns them into brand new products — keeping high-performance textiles that are nigh on impossible to recycle out of the landfill.

Nhi Nguyen — Founders In Motion episode 5 EP 5

Nhi Nguyen

MaiMoney

Nhi grew up in Vietnam, studied finance in Australia, and was shocked that one country builds your wealth automatically while the other leaves you guessing — so she built MaiMoney to bring institutional-quality investing to everyday Vietnamese investors.

Kiki and Elan — Founders In Motion episode 4 EP 4

Kiki and Elan

Sourmilk

Kiki and Elan quit their corporate jobs to start Sourmilk, a probiotic yogurt company — and grew to ten K followers and a cult following by building the brand in public. Their bet: people still care about protein, but now they're caring a lot more about gut health.

Nate Spiteri — Founders In Motion episode 3 EP 3

Nate Spiteri

Shopfront

Nate Spiteri raised 800 K for Shopfront in December — the month every investor told him a round could never close. To get there, he reached out to almost 1000 investors and treated fundraising like a sales pipeline.

Selina Li — Founders In Motion episode 2 EP 2

Selina Li

gymii.ai

Selina Li built the MVP of gymii.ai in two months with no prior full stack experience, then chose to bootstrap rather than chase VCs while building a nutrition-tracking app that's social on purpose.

Abby Huang — Founders In Motion episode 1 EP 1

Abby Huang

Dime

Abby Huang built Dime into a marketing platform that connects brands and Gen Z consumers through student ambassadors — after first building a bad product nobody wanted and learning that you can't out market a bad product.