This is an auto-generated transcript, lightly edited for readability. Timestamps reference the audio version. If you spot an error,
let us know.
what happens when two founders who couldn't find the right co founder
that's the story of Viflow
a YC backed startup that's redefining build with AI
instead of generating messy codes that break under production
Viflow is blending low code and no code tools
in order to help non technical founders
today
we dive into how Alessia and Elia went from co founder dating hell
to building one of the most exciting AI death tools out there
hi I'm Alessia Pacanella
hi I'm Elia and we are the co founders of VibeFlow
and this is founder's emotion
before we get started we have a lofty goal this year of hitting 1,000
subscribers in order to help more people build really great companies
so if you enjoy the content
learn something new the best way to support us is by subscribing
okay let's get into it
so before we dive in in very simple words
what does VibeFlow do so VibeFlow is a
an only one platform that allows
anyone to build production ready apps in no code
all the existing solutions are pretty good at the first generation
but they don't tackle the problem of maintaining
and scaling these applications
which is a need that a lot of non technical people have
and what they do right now is that they continue
like they hire a technical team to continue the development
so this is exactly what we are tackling
the problem that we are tackling is allowing them to maintain
and scale these AI generated apps
so go beyond the first generation
yeah which is super important
and make it way more useful for non
technical founder to actually deploy something
rather than just showing a demo or prototype
that doesn't really work in development
so before VibeFlow you were both separately tinkering with ideas
joining residency trying YC co founder matching
what was that period like
it's a big process
I think it's one of the most important process in a startup
and should not be um
like not a take super seriously
I had the opportunity like last year to join EF on entrepreneur
first in Paris
and this is a program like to do co founder matching platform
so you
you try to match with people and build like introduce your identity
and after you have to uh
see if you match or not on the topic on the professional side
on the personal side
and there it's super funny because they celebrate break up
so it means that when you break because it's like you don't lose time
you need to figure this out super fast
and this is
so this is the process that I have been in and I was trying very hard
like I met I think like 60 people in like three days
and at one point I realized that I couldn't find anyone
that was in the same mentality as me
which is like super hardcore mentality
like I want to work seven days of the week
um I don't want to ask someone to work you know
and super ambitious as well
and I know that Alicia was like this
I will tell you the end of the story but I will let her side first
basically
I was working full time for a company and I always enjoyed doing my
my side projects and I tried to
to work with several people
but none of them was willing to go full time with a startup
so it's really difficult to do a startup part time
I don't think it's possible
um so at some point I just like
I just invent
invested in myself and I took a leap of faith and I quit the job
yeah I tried to do the
the YC co founder matching platform
I tried to talk to the
to these people and they were all amazing people
like the co founder matching platform is really
it's like a dating platform
it's like a tinder or Bumble
when you look for a co founder
you really need to have a
not only a personal connection
but also you need to know how the person works
um it's really hard to do a startup with a stranger
and uh
I tried but at the end it felt odd
we kind of went in this process together
I was in Paris she was in Sri Lanka
but we're doing the exact same thing
and we were calling every day as friends uh
like talking about this experience
and we kind of complain about not finding the right match
and being super motivated
but really not finding the person that you want to be with
at one point we just said
but why are we not brainstorming together at least
so at one point
we decided to brainstorm and we directly end up on an idea
it was not by flow Sparta
but uh we saw that the team was working well
so
you're meeting such a high volume of people in a short amount of time
um what are some kind of advice or learnings that
you had from that experience
in terms of founders that are navigating that process
of how they could narrow down
who to work with who to not very quickly
the co founder is the most important thing
especially in early stage startup
like you need to prioritize your team before anything else
because the idea is gonna change anything
everything is gonna change but the only thing that is not gonna change
so I would say that you should not find uh
only the interest like
you should not to go to someone
because you like the idea that they're working on
I think the right way is the personal fits and the way of working
and the values and after the rest will come together
and so you mentioned this a little bit earlier
but once you teamed up
what was the first few ideas that you guys worked on thought of and um
what happened to them
so I have a background in like computer science and AI
but kind of specialized to biotech
and Ali has a background in like computer graphics and um
like computer vision right
and so we didn't had like one interface
except the fact that we were both very technical to start with right
but we had common interest like a mental health nutrition
a health
so we started in the health area and we looked into a very niche
a problem which was like microbiome
deep tech biotech
so we got some initial traction
at one point we came back to what we know best
so AI and data tools this is really where we have the edge
because I have really a stronger edge in like
AI research and her in software engineering
like she has more than four years of software engineering experience
so we came back and we just tried the tools and we look um
online and we saw so many like
it was at the moment where like Lobal exploded and uh
that there was so many complaints
like everyone was super mad on the social
and we trying to understand what was happening
I love that
and I really like the point that you mentioned in terms of like
testing quickly
breaking up with the idea quickly and not getting too hung
up on things and one thing I wanted to go deeper in is
you mentioned when you go into these user interviews
or potential customer interviews
you don't want to lead with bias
how do you practice that in these conversations
it's a super hard process
I did three entrepreneurship program where they teach you that
so I did ewer where this was my first initiation of that
and you read the mom test
I think it's super famous
and after like
the thing is that it's something that you learn by doing and you
you always do it wrong like
you will always learn something that you do wrong
because it's super hard
and the point is like talk to the right people
so you need to do some work before
so you need to um kind of narrow down the problem
and who can be really your customer to be able
to uh
get the data that you need
otherwise it can be noise
you need to be in their in their
in their shoes by understanding how they approach the problem
but what we saw with Alessia also is that we
we actually went in like hospitals
we went inside and I think
this is the best because nobody is gonna tell you what they like
what they say and what they do is completely different
so you need to go on site to understand what is exactly happening
and you will learn way more by seeing than by um listening
yeah I love that point because everyone emphasizes customer interviews
but if you do them incorrectly
it can actually be more detrimental and good
and that kind of experience of living
the life of your user is actually so important and underrated
you mentioned that you built the first viable platform within
a month so what did that very early version look like
so it was by flow without AI
so basically
we allowed people to import their UIs from other tools like Lovelace
for example and then we allowed them to build the backend manually
with this drag and drop interface uh
but there was no AI involved and then it evolved afterwards
why was it important to have the first version be no AI
and have this kind of low code builder
like what were you trying to test with that first initial version
so we saw online that there were a lot of people that were combining
tools like a Lovelace and Itan and supervisor to create
it is um a prototypes
a functional prototypes with a full backends
the the problem with this solution is that
they have 3 different platforms so imagine 3 different subscriptions
um 3 different platforms where the app lives uh
half of the code base because for example
anything doesn't give you the the code behind the app and uh
it was just not it was like a Frankenstein approach
this is how we call it right
and um
what we did was we tackling this need by providing a one solution
all in one solution where people could just build their backend
and then export the code and have their application
and the own and the application
so we we tried to narrow down the first use case was like um
AI agent integration with the database and then obviously you
I added the AI element and then you launch on Product Hunt
where Product Hunt is where makers
launch new tech products to early adopters
you won product of the day and hit 6,000 users in three weeks
which is incredible awesome
how did you actually land those kind of first few
thousand users we kept launching so we as we said
we launched the first prototype on the internal YC platform um
then we launched with YC then we launched with Product Hunt
and then we launched with Hacker News and on Reddit as well
so it's a continuous process and I think this is the trick
like you don't you're not gonna do one huge launch yeah
you're gonna do maybe one huge launch
but in between
you need a lot of feedback and you need a feedback loop where you um
you improve you keep improving the platform
based on the feedback that you receive
and a lot of feedback at the end comes naturally
you don't even have to look for that
people come to you because they resonate with the solution
they resonate with the with the problem
and then they come to you and they ask you specific features
they kept launching on different platforms
I've heard a couple in terms of a
a couple people's different perspective on like
what they think is the most useful thing for them
by being a part of the Y
network
so it seems like there is just the status batch of being a YC company
there is the network and there's the mentorship
if you have to remove two and only keep one
what do you think was the most important during your time at YC
no for me it's definitely the network
we got the chance to meet incredible people
um that are just over the top and they're also good people
I was really impressed by how YC managed to select very good people
um that are also excellent
and what they do so definitely the network and um
everyone wants to help each other
so that's the biggest value
and the network brings you also a lot of visibility
I will agree with Alicia then also the network
I will say that their logo badge YC is crazy
and I don't know if it's gonna change in the future
so that's why I don't stick with this one
because maybe it's super important early stage
but maybe in the future has less important
what I think that the network is gonna grow with you
and it's always gonna be relevant no matter the stage of
because you are surrounded
so first in the batch you met amazing people that are still
in contact and support you for everything right
so if you want to get feedback
have potential customers understanding how they went to
specific challenge
you have all of that to hands and there's a platform where you can uh
reach out to them and you can um
yeah you can definitely always sell to voice is startups
which is a good a big
so I will say the network brings you far
and the badge maybe is at the beginning
but I will see uh
how much uh
it still has so much weight
yeah for sure
so y Combinator for anyone listening
is the accelerator that backs Silicon Valley's most iconic startups
like Airbnb Stripe and Corn Base
and still kind of one of the highest rank residency
startup school program in the world for early stage startups
so this is kind of more of a point of fascination Elia
you've done a few kind of residency
start of school like how do you compare your experiences
the first one was Ewer Ewer was very early stage
so it changed a lot
so I cannot really say about how is the experience today
but there
I really Learned about the basic of startup and customer discovery
like and I think customer discovery is something that you cannot
you don't learn for example
at etech like
you know technical school right
you really need to know that
this is what you have to do to be able to validate the program
and I think this is super valuable
and I will bring those skills every time
on the other side EF is an amazing program
if you don't have a co founder and you're struggling uh
not finding the right match
because they put you in a room with like
70 people that has different experience
so I think it's a really cool experience and they are all full time
which is something you struggle to find right
and I think EF uh
like nailed that because people are full time and of course
only doing that for two months
so for co founder matching
definitely yes and YC
I think YC is like for sure amazing
I would say that the people you meet there are really
be insane because maybe it's the US
but it feels so like that everything is possible
and this is something that you don't really feel that much in Europe
that you always have like
like I don't know in YC I think we became way more ambitious
way more like you don't see any limiting belief anymore
so I think that YC
with the way it is on in San Francisco also help a lot about uh
like just accelerate 10 times the startup
I love that point cause I definitely resonate
I think there's something about the US
especially Silicon Valley
that makes you think nothing is impossible
and you can really dream the world
that kind of mentality um
is something that is not super widespread in the the
the rest of the globe so you get in and within days
you're moving from Zurich and Paris all the way to um SF
so what did that week look like for you
to be honest I think we so we kinda expected it
I know it's weird
we put so much effort into it that we kinda
I like to say we manifested it yeah
so I like
we both had apartments here and we had to leave the apartments
and I didn't even have time to leave the apartment
because I had too many things there
I don't know if I think about it now it looks crazy
but in the process we really were living in the moment
so we were not thinking about what happens next week
what happens in two weeks
I think we were really giving the experience in the moment and we yeah
we moved to SF we
we started living together in um
working 24 7 at a pace that was like crazy um
but it was just exciting I think the
the only emotion that I can think about
when I think about this period of time is
zero fear a lot of excitement and a lot of motivation
and we didn't apply to YC in the previous startup like the microbiome
deep tech all those kind of things like we
when we pivoted and we knew that was the right problem
we wanted to tackle like for the next 10 years and uh
YC was the obvious next steps
and then I'm curious when you applied to YC
did you guys already build the product and launch yet
or was it still like idea prototype stage
it was um it was
idea prototype stage
in the sense that we had put out a playground that we were testing
with a lot of users uh
so in our network for example
and yeah it was a deployed playground
that's it so we
it's nice because we we could put it in the application and the uh
you know the people the
the partners could test it as well
uh but it was still not a food product
it was just a playground was there a moment
kind of during your time in YC
that really changed the way you thought about building
just launch launch something
it's okay if it has a a a bag
it's not a problem like people that really need the product
they're gonna find find a solution with
for that or they're gonna tell you
and they're gonna scream that they need the bag to be fixed
and it's just a way to iterate with the with the product
so it's perfect you just put it out and you you keep uh
fixing bags and adding features
and I think this is what changed in our
um in our way of working and the mentality that we had
because we were really precise
it's exactly the opposite that you need to do in a startup
you need to be fast and and concentrate and prioritize um
on the most important things based on the feedback
because it's always a feedback from the
from the world and not the feedback from you
the thing is that you already have
you know
what you want to achieve and you have a vision about where you want
to be right so it doesn't change really the directions
but it just accelerated it as you say it right
so you need like for example
you said I'm gonna launch in two months
no they make you launch in two in one month
which is good
because you need to know that you're never gonna feel ready anyway
and you need like every time we're trying to plan the future um
maybe it's gonna be businesses that are gonna use it
maybe it's gonna be consumers and our partner was like
you cannot predict anything
you need data from the real world to be able to uh
understand what you need to build
like usually you launch
and after you understand what you should have built
and this is exactly what you need to do
because you cannot wait that you have the perfect product
in your mind you have a prototype of a product that's kind of works
and that has the vision that you want to express to the world and
and after that you go from there
so yes launching a fast and launching often is the most valuable thing
in early
said shut up
and I think you really need to learn to be scrappy and to be okay
if it's not perfect has to be good enough
so everyone's building in the AI def tools
from kind of household names like Lovable N and n
to kind of the newly released Open AI Agent Kit
to many other startups out there
so where do you see kind of VibeFlow fitting in that landscape
longer term as I briefly mentioned before
we really want to place ourselves in the um
in the long term to allow people to go beyond prototyping
and a lot of the tools that you mentioned right now
stop at prototyping um
so whether that's for AI agents or for a web application development
they still stop
about prototyping
and we want to tackle exactly that because there is no really um
any visual or any IDE for back coding right now
um that resonates with everyone
especially when it comes to um
an opaque area of the back end for example
because what people don't know how to do is how to prompt
um the AI or the agent to uh
modify or debug something that they don't see or
I don't understand
because they don't even know maybe what a backend is right
so that's exactly what we want to
where we want to position ourselves
and then you said that for VibeFlow
AI doesn't really touch the raw code
it builds note based flows that generate it
so why does that distinction matter in terms of
reliability
so for example you are trying with AI to build logic of your app
you need to understand what you want to build
before generating the code
and this is what happens on the first side
you iterate with the AI and you have a visual feedback of what
what is building and once you agree with the first
um logic
you can generate the code and the code is generated deterministically
so you don't like
once you agree with the AI of what you want to build
it works and this is so much faster
so much more robust and you don't have to uh
let the AI generate the code
uh not understanding it uh test a bit
it doesn't work you go in a loop like this
for four days you lost time
you lost money and you're super frustrated
so that's a huge difference
and I think that's also what we brought as developers
to non technical people because when you're a developer
you first think a lot before coding
and AI doesn't do that right now
like AI just cut removed everything
like remove the full folder and just redo it again
so it's and you need
like the rules in coding is that you have to be very minimalist
and you want to change only what is necessary
and also by doing that you learn exactly what people need
so you learn how people think
you learn what they what are their needs and what they need to modify
and what are the most important parameters for them and so on
so this is a really good point
yes I
this brought me back to my traumatic days like learning how to code
um so I actually started coding with o camel out of all languages
so super
and like we had to play around with runtime
and like optimizing space brings a lot of trauma back to me
and with Open AI releasing its agent toolkit
and kind of the movement into making these workflows
and then potentially in the future
ability to create applications
do you see them as future competitors
or kind of playing a part of the same ecosystem
I believe that um
is the best validation that you can have for what you're building
because just imagine like open AI is AI by definition by its core
right and the fact that they put out like a no code builder
it just it's a validation that
AI is not there to be able to generate a agent from scratch
it's not fast enough it has a lot of limitation
and so the fact that they put that for developers
not for non technical people
it's really a proof that those tools are really needed more than ever
and people are visual and needs to have a feedback
so for us it's just a validation
and they focus on um
AI agents for open AI and also uh
for developers right now
because you have no AI trying to help you build those agents
and it's pure focus on the agents
but agents will always be non deterministic
so we don't focus only on agents
we focus on back end and we generate deterministic a code
because for example
if you want to have a workflow like connect multiple apps
you can do this in a non deterministic in a deterministic fashion
and you want to have this reliability
like for example every time that the user connect to your platform
you send them an email you want this to always happen
you don't want an AI say OK
shall I send an email or not
so you always need to have a
those automation like Zapier make anything
they will not disappear and that's where we focus more
and also we focus on back end
which is a very hard problem
that a lot of people are not tackling today
and try to replace it with input
AI chance output yeah
super awesome
what's been the most valuable lesson that you've Learned as founders
throughout this process
you always try to achieve perfection on your product on your own
without being connected
to your customers and you think that after it's gonna be easy
but I don't think after it's gonna be easy either
I mean this also goes along with do things that don't scale
like focus on something that is very like niche and and um
and then you can expand afterwards
like solve a problem for one person yeah
one person that comes back every day and loves you
and loves your product and loves your company
and then you can scale after that
but find that one person
I would say that the environment matters a lot as well
I think San Francisco is a big one for that in San Francisco
you never gonna be good enough
which is good
because you always want to push the limits of what you're doing and
and you also like and in Europe
I think you have the
you can be good enough very fast and you don't want that
you always want to like you had goals and they are here
the goals now every time
and I think this is really important to keep pushing
and also iterating fast like be don't do a roadmap for one year
do a roadmap for two weeks and make sure that you achieve the goals
and also be way more ambitious on the goals
yeah I love that my personal motto is if you're dreaming
you might as well dream all the way up to the universe
and then land somewhere in the clouds
why she tells you all the time is that during the batch
at least is like if you don't talk to users or you're not building
what are you doing and it's good
for example you're out in a party and you think about that and like
I know I know I'm not good
I shall go back to building
yeah there
there's so many things that can distract you
and focus is so important because time is finite right
how we like to end this is with a few rapid fires
so would you rather do a demo day redo or product hunt replay
I've done a day review
yeah product hands
ha ha replay
ooh we're seeing some discrepancy
see here haha
harder to find product market fit or the right co founder
right co founder
yeah right
co founder hmm
Zurich or San Francisco
San Francisco
and maybe this one is a hot take
but do you agree building a company in Europe is building in hard mode
for me 100% agree with that
yeah you have to put on your side and you maximize the chance
like the surface of luck I guess
like what do you think are the main reasons
for me the main reasons are 1 network
like in San Francisco
you have to make zero effort to meet anyone you want
like you are you literally meet anyone without any effort
and the barrier to meet them is non existing
while in Europe it's of course it's higher events as well
and then there is the part that
I mentioned before which is the
the the belief that you can do anything so in San Francisco
everyone is like
you can do anything and every every time you talk about something
everyone is hyping you up for example
I don't know like you you raise a 10 million there
it's a it's normal right
you don't think that you achieved anything in Europe
maybe you feel you achieved already
and so you always have the imposter syndrome
maybe like you you need to do more
you need to do way more
you need to do way more because you're not there yet
and I think this is the mentality that you want to have
you don't want to um like be less hungry
you always want to achieve more because you feel that you are
you are a nerd and you being judged and when I arrived at etech
everyone was in the same bubble like they
you being judged if you don't work and I think in SF is the same
if you if you don't work on your startup and they
they're gonna judge you more than here
they might say go take a break go out
it's gonna be fine this kind of things
you always want to be surrounded by people that understand you
and push you to do more
yeah I love that um
if you're not talking to customers or building
what are you doing right
that's a wrap if you like this episode
please hit the subscribe button
it helps us bring on more awesome guests
level up production and drop new series you'll wanna watch
see you in 2 weeks