Selina was a solo founder until December and is now "a big advocate of finding a co-founder." The pro of going solo: "you can really do whatever you want every day" with no one to report to. The cons: it can get "quite disorganized," and she "didn't realize going into my entrepreneurship journey how lonely of a journey it is."
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She names two things a co-founder gave her. First, a "check and balance" — regular check-ins to make sure they're working on their strengths and the highest-priority items for the company. Second, an antidote to isolation: she went from being on a sports team and then "an amazing team" in corporate to being "completely alone in the journey," where the day-to-day of what she was doing "was like kind of unknown to everyone." Bringing in a co-founder, and then a slightly expanded team, made it "a lot more fun too, because now we're all in it together." Her broader point: the to-do list of a startup is "endless" — engineering, business, legal, social media — so having someone take what they're best at moves the company "so much faster."