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Show notes ↗
One of the really successful founders Abby spoke to recently — someone running a company doing crazy amounts on Amazon — told her to really get good at one thing. If a client tasks you with something that isn't your main trajectory or main goal, think hard about whether to commit your time to a project that isn't your main focus.
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His reasoning: once you get good at your main focus, you can up-charge, do higher volumes, and gain the most out of a skill you've built that others may not have. Abby frames that skill as a moat you create for yourself and your company.