Abby prefers the word "ambassador" because the term "influencer" gets tossed around now in a way it wasn't meant to be used initially. A brand ambassador can be an influencer or a micro-influencer, but they're ultimately just regular students or recent grads who like to create content on the side.
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She argues that adds a personal touch: when a peer you know from school posts about a cool brand, you check it out, whereas with a typical influencer you know there's money going in and out and that all the metrics are being tracked. Who gets selected is ultimately about who the brand wants — the client decides their brand image because they know their brand the best — so if a client wants to focus on sororities or recent grads who are content creators, Dime hyper-targets those communities.