When the message popped up that you could no longer use TikTok, Abby's team was freaking out about where they'd get their content, and there was a moment of shock. One of Dime's clients was slightly impacted by the ban, and Abby had clients who'd had high seven figures in revenue on TikTok shop — so she could imagine their panic at losing that revenue stream.
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Abby messaged her clients to stay tuned and floated leaning heavier into Instagram and other avenues to target the generation if TikTok was actually banned. She'd initially thought they could just use a VPN, but realised that wouldn't work during the ban. Her takeaway: you can really spread yourself thin on one platform, which is why Dime is always trying to target new avenues for its clients.