For Selina, launch flipped the job entirely. "The app is finished, honestly," so the team is now "spending a lot of time on the marketing aspects" — active on social media, making content fun and engaging, and "partnering with Micro-Influencers" to get the word out.
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She describes it as "the flip side of my founder journey": the initial part was "all like in the weeds of engineering and trying to get every feature perfect," and now it's "how do I market gymii?" The team beta-tested with "more than 100 people," and the next step is getting it "out to strangers," gathering feedback, "iterating and growing from there." She finds the variety energising — in a single day she's gone from engineering to making a reel to reaching out to micro-influencers to team planning — "so chaotic. But in a really, really fun way."