SR
Show notes ↗
For a B2C product, Sam says it's a distribution game — so coming in as a commercial founder with a content and brand-marketing background gave him the upper hand. He could figure out how to deliver, position and take the product to market in a way that actually works.
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As he puts it, you can build a product, but who's going to use it if you can't get it out there and get people to hear about it? With so many great technical tools letting people code and ship quickly, Sam thinks the missing skill set is the commercially minded ability to find where to enter a competitive market and carve a way through the noise. Being commercial, brand-oriented and doing the product design work himself is a fundamental and super helpful edge.