SR
Show notes ↗
From Sam's research and the commentary he sees online, women are more open about their challenges with disconnection, while men tend to carry more of the emotional association and stigma around it and are less willing to speak about it or actively try to solve it.
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Sam compares it to where dating apps were ten years ago — when there was a stigma around admitting you were on a dating app to find a partner. He's careful not to put everyone in the same bucket, but the difference shapes how Butter builds and markets the product, because the goal is to solve disconnection for both sides of the market — men need it as well, so it has to be built and approached in a way that makes sense for them.