SR
Show notes ↗
Sam wants to create a world where every in-person interaction is built on Butter — so that no matter where you went or what you did, you could always find the community you wanted. He believes that unlock would change how people live: they'd move cities more, take that job, try that new thing, meet that new person, knowing they'd always have a foundation of community and friends.
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He wants Butter to be the lifestyle destination for anyone at any point in their life to build community and "invent yourself," powering the "offline internet." He sees it as a timely topic amid AI, the post-COVID shift in how people connect, and Gen Z actively rejecting the doom scroll and seeking pre-digital experiences.