At the start of Covid in 2020 everything shifted online, and a brand Jevon was at ran a big online warehouse sale. The storefront stopped syncing orders with the warehouse, so when the dust settled two or three days later there were 1,000 customers who'd paid but weren't going to get what they ordered.
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The team was running around the office high-fiving the revenue — until they realised they were selling things that were sold out. Jevon's co-founder Tracy had to double the size of her team, get on the phone, apologise to those 1,000 customers, and process refunds. It was incredibly manual and time consuming. The line that became the heart of Keeyu was Tracy's: "if I could have spotted that issue in real time, I could have stopped the problem from snowballing."