Two things. First, her own experience navigating personal finance across Vietnam and Australia — realizing that despite studying finance, she didn't truly understand how to plan for her long-term financial future. Second, a charity group she started when she was younger, where she raised $1,500 to build a playroom at a pediatric hospital.
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Nhi says MaiMoney was born out of her experiences navigating her personal finance. Growing up in Vietnam and going to Australia in her early adulthood, she found that despite working in finance she didn't truly understand how to plan for her long-term financial future, and she saw that the long-term planning she'd been exposed to in Australia was lacking in Vietnam — where the mindset around investing was very short-term or FOMO-driven. The second inspiration came from the charity group she started when she was younger: she raised $1,500 to build a playroom at a pediatric hospital, and seeing firsthand how families struggled to pay medical bills for kids struggling from cancer reinforced a belief she carries today — "financial security is more than just money. It's about giving the freedom to focus on what truly matters in life."