MaiMoney partners with licensed fund managers and lets them do what they do best — managing the investments — while MaiMoney provides the tech and infrastructure, handling onboarding, customer servicing, and even sales and marketing. Fund managers can outsource the tech and reach the retail clients they don't typically service.
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Nhi says what makes MaiMoney different is that it's not just offering investment products — it provides the tech and infrastructure that fund managers can leverage to reach new markets, especially the retail market. MaiMoney handles everything from onboarding and customer servicing to sales and marketing of the fund manager products, while the fund manager focuses on managing customers' investments. She notes fund managers don't typically service smaller clients because it requires a lot of infrastructure, time and resources — so they can outsource all the tech to MaiMoney, which also builds trust by being transparent about who is managing the funds.