Stay connected to customers and do things that don't scale. Alessia warns against "trying to achieve perfection on your product on your own without being connected to your customers." Elia: "solve a problem for one person... one person that comes back every day and loves your product... and then you can scale after that."
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Alessia's lesson: "you always try to achieve perfection on your product on your own without being connected to your customers, and you think that after it's gonna be easy, but I don't think after it's gonna be easy either." Elia ties it to "do things that don't scale — focus on something that is very niche... and then you can expand afterwards, like solve a problem for one person, one person that comes back every day and loves you and loves your product and loves your company, and then you can scale after that, but find that one person." He adds that environment matters: in San Francisco "you never gonna be good enough, which is good, because you always want to push the limits," whereas "in Europe you can be good enough very fast and you don't want that." And iterate fast: "don't do a roadmap for one year, do a roadmap for two weeks... and also be way more ambitious on the goals."