Nhi names three: building trust in the fintech and financial services space in Vietnam, bridging the gap between traditional finance and technology, and scaling. She says products like managed funds were designed for institutional or high-net-worth investors, and adapting that for the everyday investor while keeping the process seamless was a big learning curve.
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The first challenge was building trust — being a newer startup in fintech and financial services in Vietnam, where people are naturally cautious. The second was bridging the gap between traditional finance and technology: many investment products, especially managed funds, were designed for institutional or high-net-worth investors, and adapting that concept for the everyday investor while keeping the process seamless was a big learning curve for Nhi and her team, including making the platform integrate smoothly with the fund managers' infrastructure. The third is scaling — she says MaiMoney has been fortunate to have early traction, but growing the user base and getting people more comfortable with investing is an ongoing effort, which is why they double down on product simplicity and making every touchpoint frictionless.