HM
Show notes ↗
Hamish's advice is to take advantage of the fact that no one knows who you are and no one cares about your messaging yet. If you've got 10 sales calls in a month, you can take every single sales call differently — and that's probably the best way to spend your time, rather than selling the exact same way and assuming it's correct.
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You may close relatively fewer deals doing lots of different pitches, since some won't land, but you're far more likely to find the best pitch that you can then use ongoing. That freedom extends from messaging to pricing to the structure of your business model — a liberating period where, as Hamish says, there are just no expectations and you can genuinely do whatever you want.