Ben — who says he doesn't have Twitter and is "basically me in a nutshell" on this — advises going straight to the founders doing analogous, similar things and learning from them, rather than only relying on business books and meetups.
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Ben says his instinct at the start was to build a foundational understanding of business "through good books, you know, Small Business for dummies kind of stuff," go to meetups, and build connections in his local community. He found those foundations valuable but very challenging to apply, "especially if you have a unique idea that doesn't fit traditional models." His conclusion: "I would go straight for the people who or the founders who are doing analogous, similar things and learn from them. That's the best way for sure."