HM
Show notes ↗
Hamish's approach was to keep testing. Order Editing changed its pricing almost every two months. They launched it at like four hundred dollars a month, then thought "can we sell it at 500," found out they could, then 600 — gradually finding out what people's willingness to pay was.
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His point: when you start a company and put a price on it, what's the pricing based off? It's very hard to know until you've got clients and can see what type of value they get and how they perceive it. He ties this to the broader idea that early on no one knows who you are, so you should test pricing, messaging and the structure of your business model "without asking for too much permission."