For Ben, the hardest challenge is maintaining mental balance — the emotional fluctuations of starting a business without a business or design background, and being with your co-founder 50 to 60 hours a week.
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"The hardest challenge, I think, is maintaining mental balance." Ben points to the ambiguity of starting a business without a business or design background, team management conflict from being with someone 50 to 60 hours a week, and the ups and downs of being self-taught and trusting himself to deliver work to his own standard. He talks about "those emotional fluctuations of yes, you succeeded or not, that didn't work, and bring yourself back to stable every day to make sure you bring yourself your best version of yourself into the studio every day." Support networks become really valuable in navigating the ambiguity and risk.