Before committing to Keeyu, Jevon took his partner and son out for lunch at a nice restaurant, reminded them how chaotic things had been 10–15 years earlier — "living on the edge of being technically insolvent" because the business grew faster than its working capital — and warned "it's gonna be like that again." He asked if everyone was up for it and got "yeah let's do it."
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Having built established brands and run larger businesses — which he found "not really that fun" because "they're not messy, they're not crazy" — Jevon went into Keeyu eyes wide open. He'd built brands ground up before, including the Nike surfwear brand Hurley in South Africa, learning warehousing and product costing "through trial and error, systems and failures." So the lunch wasn't about whether it'd be hard; it was making sure his family knew exactly what they were signing up for.