When Hamish decided he wanted to be a founder at 20, one of the first things he did was start posting on LinkedIn — before he had a company — because he thought it would increase his likelihood of becoming a founder. In Order Editing's first year, building in public was "100% the most viral way to grow."
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He knew they'd close more revenue if they were candid about what their revenue was, because being open maximizes feelings like FOMO, inspiration and affinity — it's a lot easier to root for someone when you know exactly where they're at in their journey. The catch: once you cross $1 million it immediately becomes not that interesting, and the openness creates a huge mental burden, with people misinterpreting reflective posts and reaching out worried he seems stressed.