Ben came from a perfectionist mindset and learned to make trade-offs through communication and business fundamentals. He and Frank set clear intentions up front, time every step to the second to know what it costs, and use the "8020 principle" — asking whether the "juice is worth the squeeze."
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Ben admits he "definitely came from a very perfectionist mindset," which many designers struggle with, and that making trade-offs took time, communication, and understanding business fundamentals. The approach is "about setting intentions and being incredibly clear about what you're trying to create and where it's going to be most beneficial." In product development they time every single step to the second so they know what's costing the most and can go element by element to decide whether something is valuable for the user and the business. They lean on the "8020 principle" and the question of whether the "juice is worth the squeeze" — creating gates and checks rather than chasing perfection.