Transparency. Nhi says Vietnamese people are naturally cautious about new financial products, so MaiMoney tackles this by being as transparent as possible about its partnerships — which fund managers manage the money, where the money is invested, and how the model works. But gaining trust takes time.
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Nhi names building trust as the first major challenge MaiMoney faced — people are naturally cautious about new financial products, especially with so many new platforms emerging, so convincing users that MaiMoney is a credible solution for long-term financial planning took time. The approach was to be as transparent as possible: fund managers focus on customer investments while MaiMoney handles the tech stack and the marketing and sales, and being transparent about how the model works and where the money is invested is important. She adds that with new financial products in Vietnam, gaining trust takes time — but being transparent about how things are operated and who's managing the funds is what brings trust back to retail customers.