For Brian, "AI revolves a lot around data, and it's about how much you can gather." Litecard uses an AI-driven customer onboarding journey for partners, and looks at AI to speed up building brand experiences — turning "20 clicks" into "30s in one click."
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Brian says the data a brand gathers from a customer "has been what's influenced us the most," because a brand like L'Oréal might run a promotion with "no idea who's seen the promotion and what the customer demographic is." Litecard's platform lets customers click a promotion, fill out details and get an offer, which helps the brand understand buying habits. On their own product, "Our whole like customer onboarding journey is like" AI-driven — "if you're a partner, you sign up with LiteCard... any question you would ever have. The AI will be able to answer it." He also wants AI to speed up building a brand experience, asking "what if it took 30s in one click instead of like 20 clicks."