Brian Pham describes Litecard as a "wallet led marketing platform and wallet, meaning Apple and Google Wallet" — the wallets people use every day for bank cards and boarding passes, repurposed as a media channel for brands and retailers.
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Brian's pitch starts from a marketing problem: it's tough for a brand or retailer to reach an end customer. SMS reads as spam and many countries don't send SMS for marketing, email "doesn't go into your inbox anymore. It goes into your social, you know, promotions, inbox," and channels like YouTube, Google and Facebook are "becoming more expensive by design." His conclusion: "As a brand and a retailer, you would definitely have a problem in the next 10 or 20 years around where to spend your media to acquire and retain a customer." Litecard's answer is to use Apple and Google Wallet — which people already use for bank cards and boarding passes — as that new media channel.