They were really blown away to learn that Heaps Normal was the best selling beer — out of all beers, inclusive of alcoholic and non alcoholic — at some of their favourite bars in Sydney and Melbourne a couple of years ago. It was a real signal this wasn't just a passing trend.
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They were really blown away to learn that Heaps Normal was the best selling beer out of all beers at some of their favourite bars in Sydney and Melbourne a couple of years ago — and this is inclusive of alcoholic and non alcoholic. That blew them away and was a real signal that this wasn't just a passing trend.
Andy also points to seeing Heaps Normal show up in interesting cultural media spaces — cultural commentators, comedians and musicians, and channels like the Potato Advocate referencing it in their content. That says they're doing what they set out to do, which was to influence culture. He notes that drinking culture in Australia has changed dramatically in the last five years: where five years ago it was weird not to drink, now it's weird to ask someone why they're not drinking.