Andy believes "all business should be a force for good" — giving back to the consumers and communities they draw value from — and that this should be normal, not celebrated as unique. They built the business with B Corp in mind and started certification as soon as the mandatory two year trading period ticked over.
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Andy says they really believe that all business should be a force for good, giving back to the consumers and communities they draw value from, and that this should be normal — "not something that is celebrated as unique." That's part of why they don't proactively talk too much about it.
They built the business from the beginning with B Corp in mind. Once the mandatory two year period of trading you need before you can be a B Corp ticked over, they started the certification process immediately. A funny challenge in hindsight was that they were growing so quickly the goal posts kept changing — they'd go back to be certified after tweaking a few things and find the threshold had moved again. It was a great process that Andy thinks made them a better business, and he says it's a good benchmark even for businesses that don't get certified.