"Never go to sleep curious." Brian got it from an Apple executive he'd built a relationship with over 6 to 12 months of email and LinkedIn — advice he asked for from someone with "decades in the industry," expecting something about data or science.
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Brian says he spoke to an executive from Apple "maybe like a year ago" who "helped us build inside the Apple ecosystem, introduce us to the right people and the culture." When they finally got on a call after months on email and LinkedIn, Brian asked what advice he'd give startups "from all your decades in the industry," expecting "anything around like data and science." Instead the executive "just told me one thing he said, never go to sleep curious." Brian says it stuck because his own first idea for Litecard came to him "when I was nodding off, going to sleep, and I was like, this is a really good idea. I'm going to write it down."