A founder answers

Why does Sisterwould put Braille on its packaging?

Because there are 2.2 billion people who suffer from blind and visual impairments, and only 15% of them can actually read Braille. So Sisterwould included Braille but also added its own tactile system — lines for shampoo and dots for conditioner — so more people, including their own mums, could tell the products apart.

— Floriye Elmazi, Sisterwould (Ep 9)

The full answer

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Floriye Elmazi · Sisterwould

EP 9 · Co-founder, Sisterwould

Show notes ↗

Because there are 2.2 billion people who suffer from blind and visual impairments, and only 15% of them can actually read Braille. So Sisterwould included Braille but also added its own tactile system — lines for shampoo and dots for conditioner — so more people, including their own mums, could tell the products apart.

More from this episode

The accessibility layer came from Rina pointing out that their mums couldn't read the packaging on the bottles. Sisterwould went further than Braille alone with a tactile imprinting system and a sensory experience — texture, scent and tone — to help blind and visually impaired people differentiate products. The mission, in Floriye's words: "everyone deserves to be seen and included."