After Nook, Robert took another swing with a new co-founder, Oscar, building Reforge Labs — which builds performance marketing agents: an AI data analyst that sifts through performance and marketing data to do creative insights, creative research, and data crunching of reports.
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Robert says he decided to "have another swing at the whole startup game" because he loves taking on big challenges, and found a new co-founder, Oscar. "What Reforge Labs does is we build performance marketing agents." He explains that behind all the advertising you see on TikTok there's a marketer who doesn't enjoy the data-heavy part of their job — so Reforge built "a AI data analyst that can go and sift through all that performance and marketing data" to handle creative insights, creative research, and data crunching of the reports.