Known is a dating product Celeste co-founded with Asher; she introduces herself as "the co founder and CEO of known, where we're building intelligence for human connection." Instead of swiping, Known does deep onboarding and finds you one compatible person at a time.
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Celeste describes a product designed to remove the parts of dating apps people dislike most — which she lists as "swiping," "chatting," "being ghosted," and "having too many options or too few." Known's pitch is "a lot less volume but more precision": it will "find you one person and hopefully you like them," and because the onboarding is so in-depth, "maybe there's only 10 people in the entire city" who are compatible with you.
Scarcity is deliberate. If you say no, "we might not find you another person for a week, it could be two weeks," and Known "can't guarantee" when it will find another match because "there's not an endless supply of people that are just right for you." Celeste contrasts this with competitors where you can "essentially swipe via chat," which "still creates the same market dynamics" and "choice paradox."