Affil.ai builds AI compliance for financial affiliate marketing. As John explains, "we help companies basically make sure that everything that they write about is meeting credit card marketing guidelines" — for example, that a creator advertises the Chase Sapphire Preferred or the Amex Gold correctly.
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John lays out the problem concretely. They "help a content creator make sure that they're advertising the Chase Sapphire Preferred or the Amex Gold correctly, because... if they don't market it correctly, then the banks could be very angry at them" — banks "could take back the commissions they get from getting people to sign up for cards, or they could kick them out of the programs cause it's technically false advertising." John knew the pain point firsthand: he has "43 credit cards," tried becoming an affiliate of a credit card program "back in like 2021, 2022," and later "launched the entire affiliate program" at a travel startup, learning quirks like companies requiring you "to basically say miles instead of points" or that statement credits "have to be advertised as up to" rather than flat numbers. Coming in "with so much compliance experience" became the wedge into the space.