That he bought it to flip it. Joe says a lot of people — especially private equity people and investors — assumed he'd turn around and flip it in 18 months. But that "has not even once crossed my mind"; he bought StrongRoom to tackle substance abuse and addiction.
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Joe says the misunderstanding is that "a lot of people think I'd buy it to flip it," and "that has not even once crossed my mind until so many people start mentioning it." Some private equity people and some investors assumed "I'll just turn around and flip it in 18 months." But founding and investing for a flip "doesn't really drive me." He bought StrongRoom "because I want to tackle substance abuse and addiction," and "the mission of strongroom now is to make the world a safer place" — what they're building will be saving lots of lives every day. As he says in the rapid fire: when he does something he's all in — "Strongroom dies, I'm going down with the ship right now, I'm not backing out."