A founder answers

What is the most valuable lesson Floriye learned as a founder?

That she wishes she'd known about founder stories, podcasts, communities and mentoring before she started — instead of just learning along the way. She and Rina got mentoring, joined communities, did courses and networked, and even reached out to bigger beauty brands; one was Tara from mermaid hair, who, even though she was a competitor, still gave them advice.
— Floriye Elmazi, Sisterwould (Ep 9)

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Floriye Elmazi · Sisterwould
EP 9 · Co-founder, Sisterwould
Show notes ↗

That she wishes she'd known about founder stories, podcasts, communities and mentoring before she started — instead of just learning along the way. She and Rina got mentoring, joined communities, did courses and networked, and even reached out to bigger beauty brands; one was Tara from mermaid hair, who, even though she was a competitor, still gave them advice.

More from this episode

Floriye's takeaway is "don't be afraid to reach out, ask questions" and join other women doing the same thing. She believes that if she'd had that support before starting, it would have helped her get where she wanted to be a lot quicker and make fewer mistakes — and now she can help others back by sharing her own journey.

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