In Australia, models "have to look 25 plus or either be it" even though the legal age is 18, because anyone can flag your brand to a committee that audits your content. SipHRD proactively asked the ABAC to audit their mascot — and it came back clean.
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Phung worked in alcohol marketing in her first job, so she knew "there are so many restrictions." The most annoying: models "have to look 25 plus or either be it," because if not, "people might report you." She explains "the age is 18 plus in Australia," but "18 year olds look too young," so "25 plus is the minimum" for Australian standards, enforced by "a committee full of people who kind of audit your brand." Packaging and messaging also "can't be appealing to miners." Worried about their cute "drawn image" mascot, they "actually reached out to the ABAC um to do like an audit," and were told "there wasn't anything wrong with our mascot."