After two and a half years of trial and error, Floriye knew Sisterwould was ready once they "got everything that we wanted and tested it out and loved it in our hair as well as getting the feedback from others." Even then, she admits they were afraid to launch and didn't feel ready.
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Development was full of setbacks: one manufacturer made the bottle molds, but the bottles came back collapsed with no structure, so they started over and found someone new. Different beads in the shampoo were melting away in formulation and not creating the texture they wanted. The lesson Floriye lands on is to "just start even if it's not hundred percent," because "nothing is ever 100%" and "perfect is unachievable" — they needed to launch to sell product and keep the business going.