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Show notes ↗
By reaching out from the very beginning — "opportunity doesn't just come, you have to go and get that opportunity." Revolve in the States was one of their first partnerships (Rina is from the States and has a community there), and getting into one place gave them the credibility to land the next, like Chemist Warehouse in Australia.
More from this episode
Floriye describes a flywheel: from one opportunity you gain credibility to go into a different store. Once she could tell someone "we're in Chemist Warehouse," they'd immediately want to see it. The brand started direct-to-consumer, then realised it should be getting into businesses too, because having a retail presence "really helps grow the brand and the business."