Hung names two ways: really understand your customer, and if your features are similar to competitors', win on distribution. "Only by working with them can you actually build something that they want and something that is differentiated from the market."
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Hung frames it as an investor-facing question. The first way is to deeply understand your customer — the reason his product flopped at first was partly because what they did at the time "could be achieved by Chat GPT," which is why they kept getting asked "how is this different from Chat GPT, and why should I be paying you instead of paying $20 to Chat GPT?" The second way: if you have something similar in qualities and features to competitors, "the part that matters is distribution." As development gets cheaper and it becomes easier to deploy applications, "what becomes more fundamentally important is how do you distribute, how do you create a brand, how do you create image."