EY
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Ethan's honest take: a lot of the reality is that it's very hard to do both of these things very well, because it takes your focus away from one thing to another. He didn't think about balance in the early days — it was just "after work, alright, I gotta make the jars, cook the product, send them out" until he couldn't handle it.
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He frames it as something he was personally learning that year too: you can't give 100% to everything you do, and a lot of life is about prioritising what path you want to take. People in a job-plus-side-hustle situation keep envisioning a beautiful future where the side hustle out-earns the job and then they'll quit — but doing both well is very hard.