A founder answers

What is the half-sentence pitch test?

If your proposition is sharp enough, someone will want to buy before you've finished describing the product. Shakeel hit this around the tail of the 800-conversation period.
— Shakeel Lala, Marloo (Ep 27)

The full answer

SL
Shakeel Lala · Marloo
EP 27 · Co-founder, Marloo
Show notes ↗

If your proposition is sharp enough, someone will want to buy before you've finished describing the product. Shakeel hit this around the tail of the 800-conversation period.

More from this episode

The test forces you to compress until only the irreducible value remains. If you need three sentences, the proposition isn't tight yet.

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