EY
Show notes ↗
Year 5 is the first year Ethan feels like an actual CEO. The first few years he was very much in the weeds — in production, packing orders — even though the team had grown because a company can't be a one-man show. This year something switched and he realised the power of delegation and coaching.
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He'd built systems and processes from day one, but only in the past couple of years has he delegated them to junior staff. He now runs weekly check-ins with junior team members who report directly to him and have their own junior staff, empowering them to become better leaders. Referencing The Diary of a CEO, he agrees a CEO's job is predominantly recruiting — because "it's the people that grow the business."