A founder answers

What was the Brisbane conference moment for Marloo?

A week before the Financial Advice Association of Australia conference at the end of 2024, Shakeel and Hardy vibe-coded a working Marloo demo. They paid for an exhibitor stand. Financial advisors tried to buy it on the spot — before the product was real.

The full answer

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Shakeel Lala · Marloo
EP 27 · Co-founder, Marloo
Show notes ↗

A week before the Financial Advice Association of Australia conference at the end of 2024, Shakeel and Hardy vibe-coded a working Marloo demo. They paid for an exhibitor stand. Financial advisors tried to buy it on the spot — before the product was real.

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By that point Shakeel could describe Marloo in a single sentence and watch advisors physically relax. The half-sentence pitch test: if your proposition is sharp enough, someone will want to buy before you've finished describing the product. The vibe-coded demo at FAAA in Brisbane was the public confirmation.