For Kiki and Elan, there are basically no boundaries — but it doesn't feel like a problem. Their days blur work and life: dinners, supper-club walks, farm visits, Kiki "in bed at 11 p.m. editing" and Elan "up at 6 a.m... dealing with yogurt stuff." They don't see it as "I have to show up to work today" — it's just part of everyday life, made easier by doing it with a best friend.
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Asked about detaching from work, one founder says "there's no boundaries at all" — invited to dinner events on a Monday night, a walk with the guy who runs a supper club series, "we might be going up to a farm on Thursday." But "it hasn't been a problem in terms of... how I want to live my life." They describe their split rhythms — "Kiki's... in bed at 11 p.m., like editing" while the other is "up at 6 a.m... dealing with yogurt stuff" — as just "a part of our everyday life," not something they see as having to show up to work. A meaningful part of it is meeting other founders in food, CPG, restaurants, dairy, marketing and PR — building community in spaces they wouldn't have had access to before. And it helps "that you're doing it with your best friend... you're kind of hanging out while you're working."