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She would tell her day-one self: "I'm really proud of you and don't be scared and keep going." Floriye says she's now in a place she would never have dreamed of when she started three or four years ago.
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The reason it lands so hard is her starting point: she became a single mom with no finances, didn't know how she'd take care of her boys, and felt she had no choice but to start a business. She didn't want to get old one day and feel she "never tried and never did what I was passionate about." For Floriye, it's "not just about creating this brand of Sisterwould" — the name itself means being there for others "just like a sister would be."